Forests flushed down the toilet

European tissue manufacturers are not offering enough recycled toilet paper, towels to consumers and must be more responsible when sourcing their wood, according to a new WWF report. The report analysed the practices of the five largest European tissue manufacturers – Procter and Gamble, SCA, Kimberly Clark, Metsa Tissue, and Georgia Pacific – which together supply about 70 per cent of the European market. According to WWF everyday about 270,000 trees are effectively flushed down the toilet or end up as garbage around the world.