Whisky and wildlife conservation sounds a wee bit awry. But Scotland’s Famous Grouse Whisky and RSPB (The Royal Society for the Protection of Birds) have a fantastic ongoing programme worthy of emulation by others.
Money donated by Famous Grouse Whisky is utilized for conservation of endangered iconic bird of Scotland the Grouse. This partnership was recently given the ‘Best Partnership’ award at the Scottish Charity Awards (hosted by the Scottish Council for Voluntary Organisations - SCVO). Famous Grouse is launching a new whisky which will benefit the threatened black grouse. 50p per bottle will be donated from sales to the RSPB.
RSPB's uses the money for habitat restoration work for the threatened species. The deal has raised £30 000 so far. Gregg Wilkie, Senior Marketing Officer with RSPB Scotland, who initiated the Partnership, says “What better excuse is there to enjoy a dram of Scotland's national drink?"
Tahrcountry exhorts other business houses to follow this wonderful example.
2 comments:
This is a great idea
I think corporate giants should grab this. It would be a good ides if Government of India gives tax exemption to contribution for wildlife projects
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